Auto Dealership Programs You Can Bank On!

Drive Dealership Revenue with First US

Savvy auto dealerships know the value of partnering with a trustworthy and sophisticated F&I and P&C provider like First US.

person talking to their accountant
Providing Turnkey Customized Solutions
person working on their computer
Maximizing Revenues
positive young professional saleswoman demonstrating document to male customer buying new car in dealership
Alleviating Your Dealership’s Workload

Founded by professionals with extensive experience in the automotive sales industry, the First US team understands your goals like no one else. That’s why we’ve applied our expertise to designing flexible and adaptable F&I products and P&C products that alleviate your team’s workload, maximizes your sales, and builds wealth for dealerships of all sizes.   

Choose From Our Tailored F&I Products and P&C ProdUCTS

In addition to enjoying positive interactions with our clients, we continue to develop and deliver superior F&I products and P&C products with transparent, competitive pricing. In addition to the following exceptional products, we provide tailored solutions for your car dealership. In fact, that’s what drives us!  


Vehicle Service Contracts


Limited Warranties


GAP Coverage

pre paid maintenance

Pre-Paid Maintenance


Tire & Wheel Protection


Appearance Protection


Dent & Ding Protection


Key Replacement


Windshield Protection


Bundle Programs


Excess Wear & Tear


Theft Deterrents

Delivering the Right Service Plan for Your Dealership

Our three tiers of service empower your team to implement First US’s F&I programs, which are customized to your dealership’s needs. Our Elevate program provides modern training, and everyone’s invited including Sales, Service, Detail and Administration. 

Provides fundamental products and support, addressing basic needs and ensuring essential administration for dealership operations and customers.

Additional features and benefits beyond the essentials by enhancing support to elevate the profitability

Delivers premium-level support catering to the highest standards of quality, service, and training

Providing Auto Industry News & Tips

In addition to delivering superior customized F&I programs with top-notch training options, US First is an outstanding resource for dealerships, sharing automotive industry news and tips through the “First Family” blog and other guides such as our F&I Glossary and Extended Warranty Q&A.

First Family Blog

Frequently Asked Questions

F&I Glossary

Coming Soon: Auto Industry News & Tips

In addition to delivering superior customized F&I products and P&C products with top-notch training options, First US is creating outstanding resources for dealerships, sharing automotive industry news and tips through our guides such as our F&I Glossary and FAQs.  

What Our Dealerships Say

I’ve been a dealer for 15 years and have been with three major providers. First US has been mine and my team’s best experience so far. Communication and reporting are great and everything is made easy for my F&I and accounting departments. Wish I could’ve switched sooner.

Eric Dresing

Green Buick GMC
Green Family Chevrolet
Green Family Hyundai

I have been a partner with First US since their inception. First US stands out for its unmatched transparency. This commitment to clarity not only builds trust but also empowers clients to make well-informed decisions about their needs.

Moreover, First US’s approach of treating clients as partners rather than mere customers truly sets them apart. This mindset fosters a relationship of mutual growth and success. Based on my experience, I confidently endorse First US as the go-to choice for anyone seeking a reliable and transparent provider.

Mark Ward

Ward Chrysler Center and Ron Ward Chevrolet